Last week Leiki took part in the hottest technology and startup conference in Northern Europe, Slush 2015. On our stand we premiered new SmartTrends real-time tracking of interests of the Finnish population. We were very happy to notice our unique technology gathering a massive amount of interest and there was a line to our stand all day. If you didn’t manage to catch us for a personal demo, please don’t hesitate to contact us!
Leiki SmartTrends tool understands user interests in media to unprecedented depth. This understanding is used by our SmartSegments service to pre-target products and other marketing without requiring the user to visit a webshop like traditional retargeting systems. Leiki’s dynamic segments can be passed directly to campaign management systems such as DFP and data management platforms such as Adform.