The Finnish Broadcasting Company Yle highlights personalization as the key for increasing value of news services
At the start of 2014 Yle launched a pioneering news watchdog app Uutisvahti for mobile users with great success. The idea of the app is to deliver personally interesting news in a simple-to-use format.
Leiki SmartPersonal works seamlessly as a part of Yle’s proprietary recommendations system that also includes, among other factors, editor’s highlights and social weighting. The role of SmartPersonal is to learn user interests from article clicks to provide personal recommendations. The news application also offers users the possibility to customize their interests by topic, which is done using detailed content analysis from Leiki SmartProfiles in addition to manual classification by editors.
In a recent article Yle’s Editor-in-Chief, Atte Jääskeläinen talks more about personalisation and the watchdog app. “Yle News Watchdog App presents our effort to increase the value of news services to the user.”
The time of one-size-fits-all news is over. We are introducing a more personalised service to complement the traditional news offering. This a big deal for Yle – and it’s only the beginning.Mika Rahkonen
User feedback very positive right from the start
[The app] has received an exceptionally enthusiastic welcome. There are not many news apps in the world that have received such good ratings from their users.Atte Jääskeläinen
Previously about Leiki and Yle
National Broadcaster Extends Leiki Smart Services to All Sites (7 May 2014)
Leiki’s Front Page Widget Gets Great Results with National Broadcaster (24 April 2013)
National Broadcaster Launches Leiki Video Recommendations (12 Mar 2013)