DoubleVerify, the leading independent provider of marketing measurement software and analytics, today announced it has acquired Leiki, a leading contextual intelligence and content classification platform.
Fast and reliable content discovery is a critical component to Otavamedia’s strategy. Using Leiki’s semantic AI, SmartMedia delivers readers related content and increases the sites’ traffic.
“A good example of concrete application of AI ‘adding data’ to the advertising industry” – Leiki reviewed in a recent report from Enders Analysis on AI in marketing at DMEXCO 2018.
Leiki, the Semantic AI company, enters the market for artificial intelligence solutions for marketing and publishing in Germany, Austria and Switzerland with a key hire and focused investment.
Industry titans are pushing their AI solutions to the market. But is there more intelligence in their marketing push than in the actual solutions? To find out the real performance we tested leading text analysis solutions.
We’re excited to bring SmartSegments to the Southeast Asia market as we’ve seen it becoming a key part of the advertising technology stack of our U.S. and European publisher and adtech customers.
Leiki’s Semantic AI technology is rapidly gaining market share in the programmatic marketing ecosystem in Europe and US, now serving advertiser and agency customers in DoubleClick Bid Manager (DBM).
What personal data, privacy and GDPR means to Leiki, and how it can improve your digital marketing and boost business?
Leiki welcomes 2018! Our semantic AI enables data driven companies to analyse any textual content to the same extent as their numerical data.
A new analytics innovation for market research, called “LUKU”, combines linguistics, AI, media data and market research in a groundbreaking way.
Leiki SmartSegments continue to outperform on all platforms. In a test comparing Twitter Ads Manager and Leiki SmartSegments we received 5 x higher engagement rate and 10 x lower CPE.
Bauer Media and Leiki are deepening their partnership from SmartMedia content recommendations to interest-based audience segmenting technology, SmartSegments.
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Behavioral targeting can improve conversion rates by over 200%. But having hands on selective ad audiences doesn’t always guarantee the best results right off the bat. How to find the best segment for you?
Leiki will be featured at Art, Tech and Design Festival held this September in New York. We are excited to join the Finland’s 100th birthday celebrations and to be a part of the ‘Together’ themed Finland 100 NYC project.
Leiki SmartTrends now enriches market research. Taloustutkimus offers Leiki’s Big Data analysis for brands to better understand the interests of people interested in their brand or their competitors.
Are you concerned about your privacy online? So are we! Leiki is now integrated with Your Online Choices, a benchmark for companies committed to responsible advertising practices.
Haluatko mainostaa tietylle kohderyhmälle? Ota osaa kilpailuumme ehdottamalla omaa toiveyleisöäsi. Palkitsemme yhden yleisösegmenttiehdotuksen ilmaisella kohdennuksella!
Leiki SmartSegments are intelligent audience segments you can’t find anywhere else - now available in Finland! We can easily create new segments tailored to advertiser’s precise campaign needs. Do you have a specific audience you’d like to reach? Write below your...
We’re happy to see advertisers finding our unique semantic segments – and the results are remarkable! Hotel chain’s programmatic ad campaign using our ‘Families with children’ audience on Adform received a 2,19% CTR.