In this year’s Slush demo we highlighted the SmartTrends real-time tracking of interests of the Finnish population and our detailed SmartSegments audience segments. If you didn’t manage to catch us for a personal demo at Slush, please don’t hesitate to contact us!
See the end of the post and our Facebook page for more images from Slush.
SmartTrends understands and displays user interests in media to unprecedented depth. Publishers can see what topics appear most often in their content and what raises the most interest among their visitors. You can drill deep into specific topics, see more general trend lines, compare the differences between visitors from different geographic areas or using different device types.
SmartSegments is a tool for online advertising managers to create audience segments for targeting campaigns. Unlike traditional targeting and segmentation that produce generic audience segments, Leiki SmartSegments can pinpoint specific topics a single user or groups of users share an interest in. Simple, flexible and accurate way to get ads right where they matter!