Technology

Leiki Focus greatly increases usage and user satisfaction with uniquely accurate contextual and behavioural semantic content recommendations. Integration is easy with widgets, ad tags or HTTP-based REST API so that recommendations can be set up in a matter of days rather than weeks. In addition to management of widget-based content recommendations, Leiki Focus provides flexible tools to create and modify targeted advertising campaigns for all common ad formats. Comprehensive reporting tools monitor the results of both content recommendations and ad campaigns.

In addition to semantic content targeting, Leiki Focus performs extremely detailed analysis of content topics, user interest trends and segmentation. Compared to other targeting technologies (social filtering, rule-based systems and semantic targeting with keyword analysis) our unique ontology-based technology takes the accuracy and domain of applicability of automatic targeting to new levels.

Under the Hood

Leiki Focus contains a semantic software engine that provides automatic, real-time profiling of content and users based on the uniquely detailed ontology. Since 2000, we have been developing the extensive standards-based ontology and the reasoning engine that is the foundation of our content and user profiling. With hundreds of thousands of hand-crafted concepts and extraction patterns, the software is able to analyse the topics present in textual content and to build a detailed user profile based on actual (rather than stated) user interests.

Technology Highlights

• Fast in-memory indexing, produces recommendations instantly
• Real-time analysis of user feedbacks
• Optimised for scalability to large volumes with high availability
• Easy to integrate through HTTP-based REST interface: Content can be easily integrated using common feed formats such as RSS and Atom or URL scraping
• Can be provided either as a hosted service or installed at the customer’s data center

Focus on Computing Quality

• Market-leading hybrid personalisation approach based on extremely detailed semantic analysis
  + Contextual meaning layer matching across varied content types
  + Individual behavioural interest analysis in real time
  + Behavioural analysis of groups for social filtering
• Significant R&D efforts over 10 years for
  + High speed semantic analysis of content with 100k+ topics
  + Optimisation of profile update and comparison algorithms for real time recommendations

Plug’n'Play!

Years of effort have been invested to make Leiki Focus as easy to use as possible. Content is simply scraped from URLs or read through standard feed formats. Recommendation widgets and ads are integrated with a simple Javascript tag, and the behaviour of the widgets can be changed in real time from the web admin interface.

Want to Know More Details?

Just contact us at sales@leiki.com or call our UK or Helsinki office.