Solution for Online Media's biggest challenge

Leiki Case Study: Content Linking on Plaza.fi

Leiki delivers a ready product Leiki Focus for Online Media companies to solve their biggest challenge: How to get more users to discover and increase the use of their diverse online properties?

The unification of online properties is done by

• Automatically linking content from other sites that has most similar topics to the article being looked at, and
• Presenting a personal view that collects relevant items from many sites.

With its patented technology, Leiki Focus is the only product on the market that helps online media companies achieve these key objectives:

• Improve time spent on the site: real-time recommendations, dynamic linking and personalisation that adapt to the user behavior improve the usability.
• Acquire and retain users: automatic recommendations and personalisation improve with every click, which has proven to increase the usage of the service.
• Improve advertising income: targeting of ads based on context and user interest improves the click-through and return on click.
• Learn about the user: sophisticated analysis tools give unique, detailed insight in the interests of the customer base.

As Leiki Focus is a well productised plug'n'play solution, its quick set up and minimum maintenance mean low initial investment and low running costs.

Leiki's customers also value the scalability of the product and years of experience that Leiki has in enabling innovative online services to blue chip customers.

Read more about the product Leiki Focus and about the core technology Leiki Targeting or hear what our customers say about Leiki.

Contact Leiki for more information.