Solutions for Advertising
Leiki delivers ad targeting solutions for Media Agencies, Ad Networks and Affiliate Networks based on its ready product Leiki Focus.
Leiki Focus is the only solution on the market that helps ad networks achieve these key objectives:
- Better understanding of the customers
Sophisticated trend and segment analysis give unique insight in customer behavior and interest.
- Automate targeting of advertising
Allow real-time targeting of ads based on contextual and behavioural relevancy. Enables accurate matching of content items and products from catalogs.
- Improve click-through and return on click
Leiki Focus has achieved the highest click-through rates in the industry and return on click improvements up to 100%.
As Leiki Focus is a well productised plug'n'play solution with full campaing management interface. Leiki Focus ad targeting can be integrated with any web page simply by pasting the Leiki Ad Widget to the web page to automatically find the most relevant ad. A quick set up and minimum maintenance mean low initial investment and low running costs. Supported ad formats include e.g. text ads, rich media ads, Javascript tags from third party ad servers and synchronized combo ads. Click here to read more about the Leiki Ad Widget.
Three Methods of Intelligent Ad Targeting
Leiki Focus offers both Contextual Targeting (1.) and Behavioural Targeting (2. and 3.). All of these are based on the most detailed content and user analysis technology available, with over 100.000 categories in the system. Best results have been achieved with a hybrid algorithm that combines all three methods.
1. Contextual Targeting:
Target ads by matching content and advertisements based on full context of the article, not just the keyword.
2. Individual Targeting:
Target ads by matching advertisements to individual end-user interests.
3. Social Targeting:
Target ads by matching advertisements based on the popularity among other (like-minded) end-users.
Read more about the product Leiki
Focus and about the core technology Leiki
Targeting or hear what our customers say
about Leiki.
Contact Leiki for more
information.
|
