Solutions for Advertising

Leiki delivers solutions for Media Agencies, Ad Networks and Affiliate Networks based on its ready product Leiki Focus.

Leiki Focus is the only solution on the market that helps ad networks achieve these key objectives:

• Better understanding of the customers: sophisticated trend and segment analysis give unique insight in customer behavior and interest.
• Automate targeting of advertising: allow real-time targeting of ads to capitalise the moment of impact.
• Improve click-through and return on click: Leiki Focus has achieved the highest click-through rates in the industry and return on click improvements up to 100%.

As Leiki Focus is a well productised plug'n'play solution, its quick set up and minimum maintenance mean low initial investment and low running costs.

Three Methods of Intelligent Ad Targeting:

Leiki Focus offers both Contextual Targeting (1.) and Behavioural Targeting (2. and 3.). All of these are based on the most detailed content and user analysis technology available, with over 55.000 categories in the system. Best results have been achieved with a hybrid algorithm that combines all three methods.

1. Contextual Targeting:
Target ads by matching content and advertisements based on full context of the article, not just the keyword.

2. Individual Targeting:
Target ads by matching advertisements to individual end-user interests.

3. Social Targeting:
Target ads by matching advertisements based on the popularity among other (like-minded) end-users.

Read more about the product Leiki Focus and about the core technology Leiki Targeting or hear what our customers say about Leiki.

Contact Leiki for more information.