SmartTracker generates revenue by
How our customers use SmartTracker
Generating consumer profiles for personalization
Leiki SmartTracker identifies purchase intent and consumer interests by analyzing browsing activity, creating purchase intent profiles (PIP). You can use PIPs to personalize your site to better reflect the visitors’ interests and meet their needs.
Audience segmentation for analysis and campaign targeting
PIPs can be used to compare and link consumer interests between visitors to different sites, products and offers.
You may also offer your PIPs for resale to selected premium marketers to monetize your visitor information through RTB campaigns. Typically you get paid for the data on a CPM basis, with the payment being comparable or even larger than the campaign spend on media space.
Predicting purchase interests online and utilizing it in marketing & advertising
SmartTracker can trigger multichannel marketing events by comparing the PIP with available products and marketing messages. This allows marketers to pre-target ads to consumers whose purchase history does not foretell interest in a durable good.
Augmenting retail CRM or taxonomies with site visitors’ personal interest profiles
PIPs can be easily integrated into CRM systems and combine it with a user ID, loyalty card, credit card, or site registration, when available. This can then be used for online and offline targeting, campaign analysis and management, as well as best customer modeling. PIPs can be automatically mapped to any customer specific taxonomy, such as a retail product classification.
What is a Purchase Intent Profile (PIP)?
SmartTracker then follows consumer clicks in real time to combine the profiles of pages viewed to form purchase intent profiles (PIPs). The PIP typically has several hundred weighted categories describing the interests associated with each web browser.
SmartTracker use case
The results for the car site publisher were great: The CPM payment for the targeting data was much larger than the media spend. Even better, the car manufacturer got a five-fold increase in their click-through rate and turned into a repeat customer.
- Query user profiles in real time through our REST API or get them in batch mode from nightly XML dumps.
Detailed instructions and technical support will be provided when starting to use the service. Our standard pricing model is a monthly fee based on number of page impressions analyzed by SmartTracker. Please contact us for a quote for your application.