Traditionally publishers have used generic demographics (age, sex, location, browser type) and rather crude audience segments (‘music’, ‘sports’, ‘movies’, ‘business’) to target ads in their online networks; this type of segmentation offers little insight on users’ interests.
Unlike traditional targeting and segmentation, Leiki SmartSegments go much deeper. SmartSegments is a unique tool to pinpoint specific topics groups of users share an interest in. Simple, flexible and accurate way to get ads right where they matter!
What makes SmartSegments unique?
Instead of making crude assumptions and segments, why not look at exactly what article Person A clicked, what are the topics of that article and target ads based on those topics? SmartSegments does exactly that – it intelligently gathers the topics each user is interested in from users’ clicks and allows online advertisers to cherry-pick the topics that they want to target each ad to and create very detailed audience segments.
Show number and proportion of users interested in a given topic or a combination of topics.
Show number and proportion of content available on a given topic or a combination of topics.
Using SmartSegments with your campaign management
1. Search for a topic and select from the auto-completed list.
You can define the classification system (Leiki High Def, IAB Tier 1, IAB Tier 2, IAB Tier 2+) and specify how your set of topics will be handled (do all topics need to match).
2. Click ‘search’ and see how many users and content match
You can edit your selection and create a perfect segment for you needs. Name and save the created segments for future use.
3. Use the segments to target advertisements in your normal campaign management!
Unique technology behind SmartSegments
Aller Media announces new service for targeted advertising based on detailed customer and target group data. Using Leiki’s unique SmartSegments semantic audience creation tool, Aller is excited to offer the most precise and most enriched target groups on the market. For the first time, Leiki will also enhance the target groups using external data sources for users’ online behavior outside a media group’s properties. READ MORE
Stampen Media Group, one of the largest media-houses in Scandinavia has partnered with Leiki to offer the most unique and accurate interest-based target groups on the Swedish market. Leiki has integrated with Stampen’s online/offline data solution Brain to offer 100% semantically-enriched target groups. With the Leiki-fuelled Brain, media houses in Sweden now have access to audience segments that have before been impossible to reach just using traditional demographic targeting based on attributes such as age, gender and income-levels. READ MORE