Make your site smarter – just supply us with a list of URLs or a text feed and we will profile your pages accurately, automatically, and economically.
SmartProfiles understands meaning
An example: When analyzing “Keith Richards” a leading competing system is able to detect that “Keith Richards” is a person – category unknown. For the same Leiki SmartProfiles returns a weighted profile of 23 categories, including detailed musical styles and other associations of the person. This yields far better results when finding connections to other relevant items, such as matching products to video clips. In this case Rolling Stones albums (not only albums by Keith Richards) can be targeted alongside Keith Richards video clips. While competing systems struggle Leiki triumphs.
Ideal for Content Targeting and Consumer Analysis
Leiki’s semantic analysis has been created and optimised for more than ten years to not just analyze content, but analyze it in a way that produces the most effective content targeting and consumer analysis. This makes a huge difference in the applicability of the technology.
SmartProfiles is based on the most comprehensive ontology (concept hierarchy) on the market. Leading competing solutions either use no ontologies at all or do searches of standard ontologies available on the web. The problem is that the standard ontologies have not been developed for content or consumer analysis and return categories that produce mismatches and nonsensical results. For example, a standard ontology’s category “famous persons who were born in California” connects people from completely different fields and industries who have nothing to do with each other in reality. Another category “inanimate objects” may sound ok from a philosophical perspective, but in practice under that are everything from a skyscraper to a toothbrush, resulting in a mess.
How our customers use SmartProfiles
Leiki SmartProfiles are used by advertisers, web publishers and marketers define content to IAB Tier 2 level and beyond. Analyzed items are typically articles, videos, products, documents, classifieds, forums, and image galleries.
SmartProfiles have been optimized for ad targeting and content recommendation, with typical use cases for content discovery including:
Consumer Preference Analysis
Unique technology behind SmartProfiles
Two ways you can send a data feed to us:
SmartSafety is a solution that offers user configurable sensitivity to your designated negative targeting categories, brand-specific positive and negative filtering, and urgent topic (breaking bad news) filtering. It is also available for global advertising use through our brand safety partner, DoubleVerify.
Contact us for more information.