With pre-targeting the most personally relevant products can be shown to each individual before they have visited the webstore itself. Leiki’s technology is uniquely able to analyze product purchase intent from browsing of media content such as articles and videos, also when the content doesn’t directly mention any products.
Four ways of targeting ads with Leiki SmartBanner
Contextual – matching the most relevant ad with content
We profile content (articles, photo captions, video descriptions, etc.) and find the ad (brand ad, marketing content item, web store product) that best matches each content item.
Social – matching the ad with consumer segments
The consumer interest profiles are combined into segments to discover high-value consumers for brand advertising. Advertisers get target audience profiles of engaged consumers (visited, clicked, bought, registered etc.) and target prospects that match the profiles of previously engaged consumers.
Behavioral – matching the ad with web user’s personal interests
We create detailed personal interest profiles from clickstream for real-time behavioral targeting.
Vertical – matching the ad with aggregated publisher content
We automatically aggregate publisher content into vertical brand advertising channels around topics of interest to advertisers.
How our customers use SmartBanner
Large retailers are also publishers; like media companies, they often have editorial, user generated and product related content. This Leiki Case Study on the leading Northern European retailer Kesko shows how both content owners and consumers benefit from Leiki’s intelligent recommendations. With Leiki SmartBanners, Kesko is creating intelligent, optimized online presence for immersive and satisfying consumer experience. READ MORE
Leiki content recommendation services SmartContext and SmartPersonal are widely used in Alma Media network to help users discover and consume more of their content. Leiki’s Smart Services are adept at understanding textual content across various content types: articles, video, images, classifieds, etc." READ MORE
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Leiki technology & Smart Services
Unique technology behind SmartBanner
SmartBanner is powered by Leiki Focus, the world’s most comprehensive general-purpose ontology. Focus identifies more than 200,000 concepts using over 5.3 million rules. These rules and categories have been manually crafted by a dedicated team of professional linguists during more than a decade of live Focus deployments and are continuously updated by our advanced ontology center in Helsinki.
Leiki provides market leading services for online media, retail and advertising. We offer ready solutions for contextual analysis, consumer and audience preference analysis and automatic targeting of all forms of advertising. Companies use Leiki’s services to understand page context and each consumers preferences with unprecedented accuracy and detail, to show consumers the most relevant content and offers across sites, automatically on each page; and to maximize traffic and revenues!