Leiki SmartBanner boosts your sales and conversion by automatically scanning web stores, analyzing products and promoting the most relevant ones in dynamic creative display ads. It precisely matches ads to the content to maximize buyer attention. SmartBanner is used to pre-target product offer display ads both contextually and personally. Each product can be presented alone or in a rotating multi-product window.
With pre-targeting the most personally relevant products can be shown to each individual before they have visited the webstore itself. Leiki’s technology is uniquely able to analyze product purchase intent from browsing of media content such as articles and videos, also when the content doesn’t directly mention any products.
Four ways of targeting ads with Leiki SmartBanner
Contextual – matching the most relevant ad with content
We profile content (articles, photo captions, video descriptions, etc.) and find the ad (brand ad, marketing content item, web store product) that best matches each content item.
Social – matching the ad with consumer segments
The consumer interest profiles are combined into segments to discover high-value consumers for brand advertising. Advertisers get target audience profiles of engaged consumers (visited, clicked, bought, registered etc.) and target prospects that match the profiles of previously engaged consumers.
Behavioral – matching the ad with web user’s personal interests
We create detailed personal interest profiles from clickstream for real-time behavioral targeting.
Vertical – matching the ad with aggregated publisher content
We automatically aggregate publisher content into vertical brand advertising channels around topics of interest to advertisers.
No effort is required from the advertiser, agency, network or publisher. Data feeds and targeting parameters are not needed, unlike competing solutions. Quick sign-up and implementation creates a new opportunity of efficient marketing by pre-visit targeting with dynamic creatives.
Accurate product pre-targeting reaches users who have never visited a particular store before. While re-targeting addresses only those who have visited a given store, Leiki Focus Pre-Targeting allows accurate targeting of store offers to users of any media content.
Dynamic creative selects the most relevant message when the creative arrives in the browser, without need for analytics. Over 100.000 topics are used to profile both content and users to find the best match for each ad.
More clicks, more purchases – when consumers act on personally relevant promotions they are more likely to purchase.
Know your customers unlike ever before. Collect and analyse detailed individual interest profiles and connect the data to your CRM – with complete respect to users’ privacy! Read more about our SmartTracker service.
How our customers use SmartBanner
Major UK newspaper advertised entertainment and sports tickets with SmartBanners with 500% CTR uplift compared to the untargeted banner.
Northern European financial newspaper showed targeted job classifieds with a 400% CTR uplift over “most popular” ads.
Mobile operator campaign audience was analyzed with SmartBanner from landing pages with a variety of creatives. After choosing the best target group and creative, CTR uplift was 350%.
Price comparison engine advertised product from its catalog of ~200k items with SmartBanner on a tabloid newspaper. Revenue per visit resulting from SmartBanner clicks increased 450% compared to untargeted banners.
Leading North European publisher targets brand advertising to Leiki Focus’ segmented consumer profiles. Relative performance uplift of 200% for campaign running on major newspapers compared to test group without audience targeting.
Large retailers are also publishers; like media companies, they often have editorial, user generated and product related content. This Leiki Case Study on the leading Northern European retailer Kesko shows how both content owners and consumers benefit from Leiki’s intelligent recommendations. With Leiki SmartBanners, Kesko is creating intelligent, optimized online presence for immersive and satisfying consumer experience. READ MORE
Leiki content recommendation services SmartContext and SmartPersonal are widely used in Alma Media network to help users discover and consume more of their content. Leiki’s Smart Services are adept at understanding textual content across various content types: articles, video, images, classifieds, etc." READ MORE
Please contact us for a quote for your application.
Leiki technology & Smart Services
Unique technology behind SmartBanner
SmartBanner is powered by Leiki Focus, the world’s most comprehensive general-purpose ontology. Focus identifies more than 200,000 concepts using over 5.3 million rules. These rules and categories have been manually crafted by a dedicated team of professional linguists during more than a decade of live Focus deployments and are continuously updated by our advanced ontology center in Helsinki.
Leiki provides market leading services for online media, retail and advertising. We offer ready solutions for contextual analysis, consumer and audience preference analysis and automatic targeting of all forms of advertising. Companies use Leiki’s services to understand page context and each consumers preferences with unprecedented accuracy and detail, to show consumers the most relevant content and offers across sites, automatically on each page; and to maximize traffic and revenues!