Leiki provides market leading solutions for Content Discovery and Data on Audiences and Content.
Content Discovery Services
Leiki’s uniquely capable content discovery services increase traffic for content owners such as publishers, broadcasters, retailers and brand advertisers. We can precisely target content where other methods fail.
Audience and Content Data Services
Leiki provides data that is not available through other means. Our text analysis is able to understand the meaning of content deeper than any other solution.
With Leiki’s Smart Services you will maximise traffic and revenues by making content discovery effortless and fun.
Acquire and retain users: Offer a content experience that is personally interesting and immersive.
Drive users to Premium Content: Increase traffic 3-10 X over traditional “most popular” or “latest” promotions.
Create new advertising income: Targeting of ads has increased CPM more than 500%.
The most detailed targeting: Over 150.000 topics are used to profile both content and users to find the best match for each ad.
More clicks, higher conversion: When consumers act on personally relevant promotions they are more likely to purchase.
Audience analysis and segmentation:
Create the most profitable audience segments: New tailored segments can be added in seconds according to advertiser’s specific needs. Know your customers unlike ever before: Gain access detailed user interest profiles and connect the data to your CRM!
Major Nordic publisher Aller Media has recently launched a brand new data sales model, where media agencies can purchase data on purchase intent target segments for their advertising campaigns to be used also in other media networks than Aller Media’s own. A key service in the creation of enriched target segments is Leiki SmartSegments." Read more.
Leiki content recommendation services SmartContext and SmartPersonal are widely used in Alma Media network to help users discover and consume more of their content. Leiki’s Smart Services are adept at understanding textual content across various content types: articles, video, images, classifieds, etc." Read more.
The national broadcaster Yle is using Leiki’s SmartPersonal content recommendation on its front page. Articles are recommended based on personal interest analysis of the visitor’s clicks on all the broadcaster’s sites. This way the visitor can see personally interesting stories already on their first visit to the Yle front page! Read more.
Publishing Group Otavamedia uses SmartContext to link related content across multiple sites that cover lifestyle topics like fashion, health, food, gardening and children. Right from the launch Leiki’s recommendations received excellent click through rates, exceeding 10% CTR! Read more.