Bonnier Tidskrifter launches Leiki’s semantic ad targeting: “This way we can direct the right message to the right people”
Bonnier Tidskrifter announces today their new ad management system that is based on real time browsing behavior, made possible by Leiki’s Smart Services.
What are Leiki Smart Services? How to retain users and bring more revenues & more traffic to your site? Find out more from our new presentation!
Beyond purchase history – The future of online retail: content discovery and data analysis with Leiki’s Smart Services.
Brain Data Market, a partnership between Stampen Media Group and Leiki, is launching a new type of intelligent segment targeting people who need tire change services.
How do Apple and Android users differ? You might have heard of stereotypes associated with a particular device, but now we can look into the actual differences in people’s behavior in this edition of the Leiki Consumer Insight Report.
Stampen Media Group Offers Unique Target Groups with Leiki SmartSegments
Stampen Media Group, one of the largest media-houses in Scandinavia has partnered with Leiki to offer the most unique and accurate interest-based target groups on the Swedish market.
Aller Media has announced today its new service for targeted advertising based on detailed customer and target group data. Using Leiki’s unique SmartSegments semantic audience creation tool, Aller is excited to offer the most precise and most enriched target groups on the market.
Major Nordic publisher Aller Media has recently launched a brand new data sales model, where media agencies can purchase data on purchase intent target segments for their advertising campaigns to be used also in other media networks than Aller Media’s own.
Leiki content recommendation services SmartContext and SmartPersonal are widely used in a variety of sites in the Alma Media network to help users discover and consume more of their content. Leiki’s Smart Services are adept at understanding textual content across various content types: articles, video, images, classifieds, etc
Leiki announce today that it has agreed with Outbrain to enhance the relevancy of their related and sponsored content delivery. As a result of this cooperation, consumers will see content recommendations that are more directly relevant to the articles they are reading...