As a company working on the cutting-edge of semantic technology, we take just as much pride in providing the highest level of behavioral recommendations as we do on providing complete privacy to the end-users.
Our core principle is respecting your privacy.
The Leiki policy on privacy is simple and clear; identities of users are none of our business. We never track or store any data that can be used to identify a particular person: no name, address or phone number, no email address, user name or IP address is recorded by our service. Instead, we keep our users totally anonymous.
Behavioral recommendations – what it means and what are the benefits?
What are behavioral recommendations? Behavioral recommendations or behavioral advertising refers to content or ads that are tailored to match your interests. For example, on a news site’s you are recommended articles and adverts selected based on your preferences. With Leiki’s semantic recommendations this is done by intelligently – and completely anonymously – collecting the readers’ interests via their clicks.
What are the benefits? With behavioral recommendations, you’ll see more content that interest you. Instead of browsing through articles and ads that you have no interest in, you can see more relevant quality content and adverts with no additional effort or cost. While this benefits the reader, this is also useful for the advertisers as they can reach a relevant audience without showing ads to readers that have not interest in what they have to offer. Publishers and content owners find behavioral recommendations helpful as this allows them to provide a much better service to their readers, and provides them with the necessary revenue to keep the services running and to fuel innovations for future.
Our most popular services for behavioral recommendations
EDAA and Your Online Choices
Leiki is a member of EDAA, a cross-industry self-regulatory initiative developed by leading European bodies to enhance transparency and user control for online behavioural advertising. This type of advertising increasingly helps to support the content, services and applications that internet users can enjoy at little or no cost.
For more information about your rights as a consumer, visit Your Online Choices.
View your profile
You can at any time access the anonymous interest profile of your browser created by Leiki at our Privacy page. If you wish, you can also clear your profile and disable the anonymous tracking.