After a successful year of cooperation, Bauer Media and Leiki are deepening their partnership from SmartMedia content recommendations to Leiki’s SmartSegments, a unique interest-based audience segmenting technology.

During the last years Leiki has gained ground in the booming data business. Partnering with leading Scandinavian publishers, Leiki is amongst the frontrunners of 1st-party data providers with its unique technology for building semantic segments. In addition, Leiki has been eagerly investigating and creating new ways of data monetization, such as the Big Data analysis for Research Agencies. Leiki’s leading technology and know-how are now available to the European markets and languages.

“As over half of Leiki’s revenues are coming from international clients, we are now more focused on building strategic data partnerships in Europe and USA. Just last week Leiki signed a new partnership with a major interest data provider in Spain and Latin America” Leiki’s Business Development Director Jaakko Haarala reveals.

SmartSegments with Bauer Media audiences are now available in Adform, and soon to be available in other popular marketplaces. Bauer Media offers diverse content with entertainment and music, which is an attractive addition to Leiki’s SmartSegments portfolio.