Leiki announce today that it has agreed with Outbrain to enhance the relevancy of their related and sponsored content delivery. As a result of this cooperation, consumers will see content recommendations that are more directly relevant to the articles they are reading and publishers and sponsors will enjoy higher consumer engagement.
Outbrain will use the Leiki Focus semantic engine to analyze web pages using the Leiki-proprietary 130,000 contextually definitive topics. The resulting weighted profile consists of the 50-200 most relevant topics and provides a highly accurate and detailed “context fingerprint”. Outbrain will use this as part of their core delivery system to find matching articles from within the publisher’s domain as well as among the Outbrain sponsored content network.
Leiki Focus is currently being used around the globe by leading publishers, advertisers, financial institutions, and government entities to deliver matching articles, videos, social media and products. Major use cases in the US include brand safety filtering to protect advertisers from undesirable content, B2C and B2B ad targeting, consumer analysis for business intelligence, and contextual and personalized video delivery. Leiki Focus and the ontology upon which it is built is the product of more than ten years of applied research by a dedicated team of linguists and big-data engineers spanning hundreds of deployments.
Leiki will be presenting their Smart Services in a showcase organized on July 23 by the Consulate General of Finland in New York.
Outbrain is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data.
Outbrain serves over 150 billion personalized content recommendations every month and reaches over 553 million unique visitors from across the globe. Outbrain’s expansion to some of the web’s largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: CNN, ESPN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, Times of India and Sky News.
Founded in 2006, the company is headquartered in New York with a presence in a growing number of locations globally, including the U.S., U.K., Israel, Singapore, Japan and Australia.
Leiki provides market leading solutions for online content and consumer analysis, automatic recommendations, and targeted advertising. The intelligent technology is based on uniquely detailed automatic content analysis and real-time learning of individual purchase intentions. Leiki has received numerous awards for its market-leading services. Leiki has offices in Finland and the United States.
Contact for more information
Petrus Pennanen, CEO Leiki Ltd
Tel: +358 40 5020355
Email: petrus.pennanen (at) leiki.com
Roy McDonald, President Leiki North America
Tel: +1 650 5541959
Email: roy (at) leiki.com