Leiki Focus for News

• Three categorisations of news are available to the user:
  • Latest News - 24-hour news service keeps the user up-to-date with the news they want to read about. The best matches to the user profile are shown boldfaced.
  • Top News - ranked by the content provider. The best matches to the user profile are shown boldfaced. In stead of Top News, a news Index can also be used.
  • My News - according to learnt interests. Personally interesting items can be collected from several feeds.
• Personalised ticker that delivers the most interesting headlines. In the Symbian version the ticker can be integrated with the phone's operating system.
• Easy to use: browse headlines by moving the joystick, “open” an article by clicking on the headline. Supports also high quality photographs and graphics.
• Intelligent search: the software profiles the search phrase and finds the articles with the best matching profiles. Single search for all the feeds.
• Integrated multiple interfaces: user can also read news through the web. The mobile and web interfaces learn and instantly share the same profile.
• The software also has an SMS interface that can be stand-alone used or as a seamless addition to the mobile and web interfaces.
• The service includes several privacy-enhancing mechanisms. A thick client implementation where the user’s profile is stored on the handset is also available.
• Personalised advertising: ads can be targeted to each user according to their individual interest profiles.

Who benefits from Leiki Focus for News?

• The end-users receive news services that personalise content based on learning their interests, adding value with no additional effort. The more the services are used, the better they serve the customer and are therefore used more frequently.
• The operators gain increased revenues from traffic and usage due to automatic personalisation that results in more interesting content and ease of use.
• As the service learns more about the users, so does the service provider. User profiles can be statistically analysed for valuable marketing information.
• The operator benefits from Leiki Focus by selling advertising space when the users are willing to receive advertisements. Advertisements can be sent to certain segments with free-text targeting descriptions and they can appear in the ticker and headlines lists.

Technical information

See Leiki Targeting for technical information on the core engine.

Server

• Pure Java, run-time edition 1.4 or higher preferred.
• Easily integratable to portals via Java-API or HTTPinterface.
• Supports various content types (.xml, .txt, .doc, .ppt, .pdf)
• Compatible with most SQL databases

Client

• Java MIDP version 1.0 & 2.0 and Symbian version 2.0
• Supported terminals: Nokia Series40 and Symbian Series60, others on request.
• Application size examples: Java S40 - 41kB, S60 - 67kB, Symbian S60 - 34kB

Download brochure (pdf)