Leiki Focus for Marketing

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Leiki Focus for Marketing is intelligent targeted marketing software that can be attached to content platforms or campaign management products. The software enables efficient multi-channel distribution of personalised content to Symbian and Java smartphones, by SMS and in the web.

• Deliver individual content recommendations based on the users' preferences
• Very detailed ontological analysis of content and user interests
• Hybrid algorithm with social (collaborative) filtering for ultimate increase in purchase rates
• Provides an interface to current campaign management systems and allows ASP-type use

Why Leiki Focus for Marketing?

Leiki Focus contains the most advanced - and effective - automatic personalisation technology available on the market.

• Boosts your revenues through highly targeted advertising
• Allows content providers to reach entire user base with targeted and personalised marketing messages
• Advertising based on user's personal interests doesn't irritate the users but can be percieved as a value-added service
• Contains the most advanced and effective automatic personalisation technology available on the market

Simple to use

Leiki Focus for Marketing is easily integrated to existing portals or campaign management systems. The content database and use history are read (usually via XML) and recommendations are returned in an easy format suitable to your system. The product can be either installed at the customer's site or used in an ASP manner.

Four levels of content recommendations

Leiki Focus uses our unique ontology-based content and user profiling as a basis for recommendations. This method is combined with social and rule based filtering to produce the most effective marketing messages. The targeting of the recommendations can be previewed, followed and modified through an administration interface.

• Personal recommendation
  All content items are automatically profiled with a very detailed ontology. User's profile is based on the history of items the user has purchased. Leik Focus for Marketing can recommend the user those content items that best match the user's personal interest profile.
• Social recommendation
  Leiki Focus for Marketing can recommend the user those content items that best match the user's social profile. This means that when a user buys a content item, the Leiki Focus will recommend the user content items that other similar users have bought.
• Rule-based recommendation
  Explicit rules can add "real-world" constraints to the statistical nature of personal and social recommendations. Due to our ontology-based engines the rule framework is very flexible and a single rule can cover multiple cases.
• Cross-marketing
  The content provider can select one or several content items to be advertised and write a free-text targeting description of the users the advertisement will be sent to.

Technical Information

• Input interfaces for product catalogs and order data
• Recommendations output for web, WAP, Symbian and Java mobile applications and push messages

Server

• Pure Java, run-time edition 1.4 or higher preferred
• Easily integratable via Java-API or HTTP interface
• Supports various content types (.xml, .txt, .doc, .ppt, .pdf)
• Compatible with most SQL databases

Please see Leiki Targeting for technical information on the core engine.

Download brochure (pdf)