Leiki

Leading Nordic newspaper writes about Leiki

Noora Staf — Wed, 04 Apr 2012 10:42:10 +0000

Helsingin Sanomat, 18th March 2012;
‘Leiki [...] develops technology that tailors page content and targets advertisements based on browsing history.

If someone has read car related articles on our newspaper website and browsed cars being sold on our classifieds site, the reader will probably see car ads on our tabloid site. In practice the publisher of these sites is using technology by Leiki to target advertising.

“Many other media companies have similar plans for targeted advertising”, says Leiki’s CEO Petrus Pennanen.

“Information associated with Leiki’s cookies is treated anonymously – linking to a person’s identity is not attempted”, says Pennanen.’

Helsingin Sanomat 18.3.2012, text is translated from Finnish to English. The image is a part of the whole picture in the article.

All of the Top 5 Sites in Finland Use Leiki Recommendations

Noora Staf — Thu, 02 Feb 2012 13:08:36 +0000

Leiki’s success story continues; Leiki is now providing automatic content discovery on all of the Top 5 sites in Finland. Each of these sites has unique weekly visitors in the range of 1.5 to 2.8 million, with weekly page views from 30M to 100M per site. (1) Leiki’s Finnish customer base includes both of the national tabloids, the three biggest TV broadcasters and the largest morning newspaper in addition to several dozen smaller sites.

Read more and download the Leiki PRESS RELEASE for immediate release now.

(1)(Source: TNS Gallup Oy, http://tnsmetrix.tns-gallup.fi/public/)

Leiki is seeking a Business Development Manager

Noora Staf — Wed, 25 Jan 2012 10:48:56 +0000

Make Your Mark on the Online Future, join the Leiki Sales team.

The main responsibility of this position is to acquire new international customers and close deals. This position is an excellent platform to not only create and grow a lot of new business, but also to be involved in shaping a whole new market.

We expect that you have successful sales experience. Experience in online media or services, and international B2B sales are seen as advantages. Finnish and English language skills are a prerequisite, an additional language a definite plus. To succeed in this position you are goal oriented, organized, self-driven, and have independent, proactive approach to work. You have the drive to acquire new customers as well as the patience to develop longer term customer relationships.

We’ll offer you challenging work in a growing organization, superb product to sell to a vast market and a flexible working environment.

Please send your CV, application and preferred salary. Apply here!

Check out the latest Leiki Overview presentation!

Noora Staf — Tue, 17 Jan 2012 14:54:44 +0000

It offers quick insights on how to use Leiki Focus on your website. Our service will significantly increase advertising revenues and page views by recommending content across sites and serving your customer a personal user experience matching their interests.

Find out how our customers, such as all of the top 5 media sites in Finland and leading online newspapers in UK benefit from our service:

Leiki Focus Overview

Download Leiki Focus Overview and view more presentations from Leiki.

Season’s Greetings from Leiki!

Petrus Pennanen — Thu, 22 Dec 2011 11:41:43 +0000

We’d like to thank all our customers and partners for the past year.

During 2011 we have expanded our co-operation with publishers and started working with the retail sector. Leiki is now providing automatic content discovery to all of the Top 5 sites in Finland and to major newspapers in UK. Thank you for making this happen!

Next year we will create value from the synergies between publishers and retailers.

Wishing you a joyful holiday season and a successful 2012!

New Leiki Case Study: Kesko – The User-Centric Retailer

Noora Staf — Fri, 02 Dec 2011 10:50:43 +0000

Large retailers are also publishers; like media companies, they often have editorial, user generated and product related content. This Leiki Case Study on the leading Northern European retailer Kesko shows how both content owners and consumers benefit from Leiki’s intelligent recommendations.

We’ve shared for you a Leiki Focus Case Study on Kesko – you can view and download it from the link below.

Leiki for Kesko – The User Centric Retailer

View more presentations from Leiki

The Independent reports record figures with Leiki

Petrus Pennanen — Thu, 01 Dec 2011 09:53:30 +0000

The Independent has recently started using Leiki’s automatic recommendations. According to Managing Director Zach Leonard, the well-known newspaper has had several “record days” in November after the redesign using a lot more contextual and behavioural targeting, provided by Leiki.

Publishers – Get Leiki’d before your competitors do!

Leiki Contextual Recommendations – new presentation

Noora Staf — Mon, 18 Jul 2011 12:48:16 +0000

We are creating a new series of presentations on Leiki’s product functionalities. The first one – showing how Leiki’s contextual recommendations work – can be viewed and downloaded from the link below:

Leiki Functionalities – Part 1: Contextual Recommendations

View more presentations from Leiki.

Leiki makes mass media personal with the Nordic’s biggest newspaper

Noora Staf — Fri, 11 Mar 2011 07:29:10 +0000

Helsingin Sanomat has now started to personalise the front page of its digital edition for subscribers, HS.fi/digilehti. The Leiki Focus personalisation engine automatically analyses the topics of each article in great detail, then follows end-user clicks to build up a real time individual interest profile. Personally relevant news are then recommended on top of the front page. Contextual recommendations are also shown on individual article pages, showing other related articles on the same topics.

Helsingin Sanomat’s free online service, HS.fi, is one of the most popular free online services in Finland. HS.fi and Helsingin Sanomat has the total audience of over 1.7 million unique readers every week. Petteri Putkiranta, Vice President of Development at Helsingin Sanomat, states that “We are very pleased to be the first newspaper in Finland to introduce this service to our readers. Helsingin Sanomat’s digital edition, HS.fi /digilehti, is already a versatile product, but Leiki Focus personalisation engine enables us to serve our customers even better, when personally relevant news are then recommended right on the top of the front page.”

Click here to read the press release:

In English: Leiki Makes Mass Media Personal (pdf)

In Finnish: Leiki Personoi Helsingin Sanomien Digilehden aloitussivun (pdf)

ArcticStartup: “Leiki Will Change The Way You Discover Content”

Noora Staf — Thu, 03 Feb 2011 08:28:23 +0000

Leiki was featured in a recent ArcticStartup article.

Antti Vilpponen describes the Leiki solution for cross-linking as a clear win for the media companies and also talks about Leiki’s innovations in ad targeting.

Click here to read the article