As we mentioned earlier Yle has incorporated Leiki’s video recommendations also on its two main video sites, Yle Areena (Finnish) and Yle Arenan (Swedish). Like on the front page of the site, article and video recommendations on video section front pages are based on the visitor’s personal interests analyzed from their previous clicks on the whole of Yle online. On the individual video pages users will see contextual recommendations for the video they are watching, i.e. links to other videos with most similar topics.

(Screenshot above translated from Finnish to English)

The service helps people to easily find information on their areas of interest from all of the Finnish public sector, including municipalities and ministries. Until now, much of this content has been difficult or impossible to find: Standard internet search with a place name and a topic returns pages of irrelevant results related to wrong places with the same name. Some of the most interesting content has not been indexed at all by search engines.

Search by topic, not by words

Leiki’s technology is the key enabler of the Tarkkailija service. Leiki Focus crawls and scrapes content from hundreds of web sites and analyzes it with an ontology of more than a million interrelated concepts. This includes thorough disambiguation where terms such as place names which can have hundreds of meanings are only connected with the one precisely correct meaning. The search functionality provided by Leiki Focus thus only returns results from the relevant places and topics, with in-built intelligence removing matches which share the same words with different meaning.

The system also analyzes user interests from clicks in real time and presents personally relevant content without explicit searching. Personal and contextual content recommendations will be shown on the site itself, but perhaps more importantly they can be integrated to any public sector (or other) online service through the widget platform in Leiki Focus. This means that for the first time a service is able to unify the multitude of public sector organizations by showing the most closely related work by other organizations.

How to use Tarkkailija?

Go to etarkkailija.fi and first write or select from a map the area you are interested in and then the topics (environment & nature, safety, building, sports, traffic & roads, zoning & land use and living). Tarkkailija will find you the relevant documents and articles collected from numerous archives. You can also save your search and set it email any new articles to you.

You can give feedback about the service through the “Anna palautetta” link on the top right corner of the Tarkkailija page. The service will be officially launched soon.

The Leiki SurfBoard collects personally interesting articles, blogs, videos and products based on your Google searches. Just search as usual on Google and then go to your SurfBoard page where you can see recommendations based on all your searches. The more you search the better the recommendations will get! This is how the SurfBoard looks like with articles, videos and products related to the Google searches:

You will also see related content on Google search results page – move your mouse over ‘Articles’, ‘Videos’ and ‘Products’ to browse through the tabs:

The Leiki SurfBoard is a Google Chrome extension – you can download the SurfBoard straight from the Chrome webstore: https://chrome.google.com/webstore/detail/leiki-surfboard-beta/bleehhdecogdmadobdjneagkpjhikeof. To get to your SurfBoard page after installing the extension press the Leiki SurfBoard icon (green “e” on the top right corner of the browser toolbar), or click on the “Click here to see personal recommendations” link on the Google search page, or go to https://www.leiki.com/surfboard/.

If you like getting personalized recommendations every day, you can go to chrome://settings/startup and set your startup page to https://www.leiki.com/surfboard/.

To see what SurfBoard has learned of your preferences, to reset your profile, to completely disable tracking or just to find more information go to the FAQ page. Your profile is stored in a completely anonymous format on the Leiki server and we never share this information with any third party.

We’d be happy to hear your feedback on the SurfBoard, please write your comments on our new Leiki SurfBoard Facebook page. You will also find more information, images, latest updates & tips there!

Once the visitors are on the video pages they will see there contextual recommendations for the video they are watching, i.e. links to other videos of the same topic.

The Leiki recommendations have been already live on the broadcaster’s front page yle.fi where articles are recommended based on personal interest analysis of the visitor’s clicks on all the broadcaster’s sites. This way the visitor will see personally interesting stories already on their first visit! The Leiki widget on the Yle front page is boasting a high click-through rate and we at Leiki are expecting the Areena & Arenan widgets to be just as successful!

]]> http://www.leiki.com/national-broadcaster-launches-leiki-video-recommendations/feed 0 http://www.leiki.com/leiki-more-than-doubles-video-traffic http://www.leiki.com/leiki-more-than-doubles-video-traffic#comments Fri, 01 Mar 2013 09:31:55 +0000 Noora Staf http://www.leiki.com/?p=2299 Editor of GP.se, Cecilia Krönlein reports that Leiki’s recommendations service in the Sprinkle.se network has during the first two weeks of service already “more than doubled their web TV traffic”.

Meanwhile Leiki is busy delivering video recommendations to several new customers in the Nordic region.

Read more about Leiki’s partnership with Sprinkle here!

The bookstore has started using Leiki SmartBanner for contextual and behavioural targeting of their banner advertising in various online publications of Otavamedia publishing group.

Leiki SmartBanner is used for behavioral advertising on the front pages and section front pages of Otavamedia’s online sites. While a person browses the publisher’s sites, an anonymous interest profile is created and maintained based on automatic content analysis of the visited pages. The resulting interest profile is uniquely detailed and specific to each site visitor, and makes it possible to recommend personally interesting and relevant products also to customers who have never visited the actual web shop. This unique Leiki functionality called Pre-Targeting results in higher user satisfaction and increases traffic to the web shop.

Pre-Targeting in Action:

1. Visitor reads a review of The Amazing Spiderman 2 movie on Dome.fi; 2. Visitor opens Plaza.fi front page, where Leiki SmartBanner recommends relevant Spiderman books and comics from Suomalainen.com even though the visitor has never been in this web shop.

Leiki SmartBanner can also display contextual recommendations on article pages and discussion pages, matching the most relevant products to the actual meaning of the page content. This results in far better accuracy in recommendation quality than simpler keyword based matching systems. With Leiki’s contextual recommendations, our customers typically achieve 3-5 times higher CTR than with standard promotion.

Guacamole recipe on Kotiliesi.fi: Leiki SmartBanner recommends a cookbook of Mexican Kitchen.

Leiki SmartBanner can be used across any content type, such as articles, blogs, discussions and videos. Our SmartBanner will work across different sites and even across different languages.

Starting to use Leiki SmartBanner is very straightforward. We will scrape the content and products of the online store directly from the website. The content on the publisher’s sites will be analysed in the same manner. All we need from the advertiser is the layout of the SmartBanner and we will do the rest. All the publisher needs to do is to add the widget tag to their page or feed the tag into their standard advertising platform. That’s it, simple and easy with great results.

Contact us now to get Leiki SmartBanner also for your site!

Leiki partners with Sprinkle to provide a unique video recommendation service for Sprinkle’s online video syndication customers. The first customer, Göteborgs-Posten in Sweden, is now live using the service provided by Leiki and Sprinkle, and roll out to other Swedish customers will follow soon. You can see the video recommendations below articles in the newspaper.

Sprinkle: New Revenues with Advertising Sponsored Videos

Sprinkle is a company providing a network for premium videos. Their service offers publishers advertising sponsored videos that have been produced and sourced by newspapers, broadcasters and news agencies. Sprinkle business model offers site owners new advertising revenues and extended reach to the publishers and content providers.

Leiki Focus: Triple the Video Clip CTR over Standard Promotion

Leiki’s content recommendation service has an excellent track record and unique features like enabling recommendations across different content types, which can be used for matching related videos to articles, blogs or discussions. Our contextual and behavioural recommendations have consistently achieved over 200% increase in CTR compared to generic promotion with the same widget. Furthermore, a major European broadcaster reports that users who click on Leiki recommendations have more than double length sessions.

Leiki and Sprinkle: Natural Synergy

Both companies were impressed about each other’s services and the tangible value add they can together offer to the publishers, so partnering was a natural choice for both. In this partnership Leiki will provide the video recommendation service to enable real time contextual and behavioural recommendation of Sprinkle’s online videos when those are displayed on publishers’ web pages. The end users will enjoy automatic discovery of the most relevant videos when they read articles and publishers will benefit of the increased CTR, session lengths and customer loyalty that will provide them with higher revenues.

Leiki and Sprinkle will continue their common efforts to expand the service to the other European countries.

Contact us now to get Leiki recommendations for your site and boost your revenues!

“Tarkkailija is a service for residents that offers an opportunity to follow events in people’s neighborhoods and participate in their development more easily. For example a person that lives on the border of two municipalities can use the service to subscribe to information from both communities’ current matters involving the development of the area”, explains Director Markku Tahvanainen, Ministry of Environment.

Leiki’s content recommendation system is particularly helpful for following a large number of diverse content sources. All the material is passed through Leiki Focus semantic analysis for serving the user only the most relevant content and documents. Leiki is utilizing screen scraping technology together with the powerful semantic engine so that the service doesn’t rely on content feeds with structured meta-data fields, but extracts the meaning from the full free-form articles.

Tarkkailija is a part of the Ministry of Environment’s eServices for Living and Building. The total value of the project is 750.000€ and it was ordered by the Ministry of Environment, including the development and delivery as well as maintenance and service. Leiki is providing the content scraping, analysis and recommendation technology as a partner to Solita who is the main contractor of the project. The cloud service is provided by IBM and map-related functionalities by SITO. The service will be live in 2013.

According to Leiki CEO Petrus Pennanen, “The service will immediately benefit people living in Finland by giving them alerts on personally relevant activities around them without need for active searching. This will create awareness of municipal matters among the majority of people who are interested but don’t have time to actively look for info. In the longer term the setup developed in the project forms a basis for unifying and targeting any public sector content that is currently scattered around hundreds of different, but often topically overlapping sites.”

Leiki Analyzes All Finnish Municipalities for a Local Observer Service