Customers

Leiki Case Studies on Content Linking and Ad Targeting

United Magazines case study
Download (pdf) | Read it on the Leiki Newsletter (2007/1)

Fonecta and Talentum case study
Download (pdf) | Read it on the Leiki Newsletter (2008/1)

Customer testimonials & Press

Leiki Focus ad targeting and content discovery

• "Perhaps the most interesting new feature [in advertising on www.mtv3.fi] is contextual targeting. This technology is based on which pages and what topics the consumer likes to spend time with. It means more focused and more relevant advertising, which in its efficiency will leave most others in its wake. Pilots with the Finnish Leiki-technology have been successful and now, as the first national media, MTV3 will start using targeting of banner ads based on each article's content."
  Juha Juosila, director of MTV3 internet and consumer business (September 2009)
• "Leiki's solution complements our offering for interactive consumer services, targeted advertising and user intelligence in order to drive competitive advantage for our customer base."
  Ville H. Virtanen, Director, Tieto (May 2009)
• "[Leiki Focus] has helped us to provide more contextually related content to all our online visitors."
  Antti Oksanen, Director of Online content at Talentum on Leiki Focus content linking (February 2008)
• "There are several benefits. [...] This method of advertising can be used with very tactical operations such as placing an ad for a product or a closely related product that is mentioned in the content next to the article."
  Petri Kokkonen, Sales Group Manager of United Magazines on Leiki Focus ad targeting (November 2007)
• "Leiki's search engine suits extremely well with our goal of providing convenience to our customers."
  Mikko Ranin, Managing Director of Igglo (March 2006)
• "Personalisation can radically reduce click-distance and boost portal usability. Leiki, a Finnish provider of intelligent mobile services, uses implicit personalisation technology to identify and provide the most interesting content to each user. [...] This approach could engender a strong sense of brand loyalty as users spend more time viewing relevant content and less time navigating through irrelevant offers."
  New Media Age on Leiki personalisation (February 09 2006)
• "The company's targeting technology helps web portals, content providers, and handset manufacturers deliver more compelling content and applications in a more user-friendly way. Leiki has signed on Nokia, Hewlett-Packard, and China Mobile in its bid to dip into the €12-billion mobile entertainment industry."
  Red Herring Magazine on Leiki (April 14 2005)

Leiki Focus mobile application

• "We have worked with Leiki now for many years as an outsourced supplier for our Mobile News Reader, and have been consistently impressed not only with their creative technical approach but also with their level of service and flexible approach to projects. The Mobile News Reader gives our core FT.com audience the best possible way to access FT content on their mobile. The combination of a fast delivery mechanism coupled with personalisation to ensure the most relevant stories are served to users as quickly as possible means that our News Reader users are never more than a click away from the stories which matter to them. I would wholeheartedly endorse Leiki as a technology partner."
  Stephen Pinches, Lead Product Development Manager at FT.com (August 2008)
• "We're really excited to be working with Leiki on this new service. They have a proven pedigree in delivering mobile news applications to major clients and we look forward to a successful partnership going forward."
  Ed Tranter, Group Publisher at Informa Telecoms & Media on Leiki Focus Java news application (February 2008)
• "Jamba is excited to work with the highly innovative Leiki team to bring the casual fun-applications market to a whole new level of sophistication."
  Thomas Richter, Director of Content Sourcing at Jamba on Virtual Agent (December 2005)
• "Mobile services are increasingly important to the Financial Times as a medium for reaching our readers and providing innovative opportunities for our advertisers. This sophisticated mobile news application is our first step towards personalised mobile services which are designed for the smaller screens."
  Steven Trew, Global Head of Mobile Services for the Financial Times on Leiki Focus Java MIPD application (July 2005)
• "Differentiating an application in the increasingly crowded mobility market is no small feat. But that is exactly what Petrus Pennanen, CEO and founder of Leiki Ltd., has done. Leiki's software 'watches' a user's behaviour, then customizes mobile services to fit the person's usage patterns and content preferences."
  Forum Nokia Global Newsletter (January 2004)

Test results

In a field test conducted by Swisscom in 2004 the satisfaction and advantages vs. disadvantages of personalised navigation of Leiki Focus was inspected. The results of the field test stated:

• Leiki's personalised news service was by far the best of three tested personalised news services
• The test participants were overall very content with Leiki technology
• All the participants preferred the personalised version to the non-personalised version

In a thorough test of 17 3G services conducted by TeliaSonera in 2001-2002, Leiki’s personalised news application was the most popular of all 17 services. In addition to user interviews, the test studied the menu structures and user logs.

In a production installation of Leiki Focus for Marketing for mobile content we have experienced a 100% increase in conversion rates for personalised advertising when compared to non-personalised advertising.

For more information please contact us.