Leiki spotlight in the NMA
On the February 9 issue of the New Media Age, Peggy Anne Salz writes how mobile portals can increase their attractiveness and content consumption. The article reports that “personalisation can radically reduce click-distance and boost portal usability” and points out to Leiki technology for intelligent matching of content and users, and targeting of advertising. EspeciallyRead more…
Posted in Blog, 13 March 2010 by Noora Staf. View CommentsLeiki recommendations monetise classifieds and product catalogues for Arena Partners
Product catalogues and classified ads are a great untapped resource for publishers. Previously it has not been possible to automatically recommend products and classifieds that are most closely related to a displayed article. Leiki Focus releases the potential of ad inventories by automatically selecting the most relevant ads and products, which greatly increases traffic comparedRead more…
Posted in News, 5 March 2010 by Noora Staf. View CommentsRecent Posts
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