Leiki in IFRA’s Intelligent Systems for Contextual Advertising and Editorial Matching workshop

Leiki will participate in the Intelligent Systems for Contextual Advertising and Editorial Matching workshop organised by IFRA in Stockholm on September 23.

Posted in Blog, 18 September 2009 by Noora Staf. View Comments

Leiki behavioral targeting in the press

Leiki CEO Dr Petrus Pennanen was interviewed for the latest Association of Finnish Advertisers’ magazine Mainostaja on behavioral ad targeting and Leiki Focus. The article discusses the best way to approach ad targeting, how ad targeting benefits the user without compromising on privacy, differences in social and behavioural targeting and how Leiki technology increases theRead more…

Posted in Blog, 14 September 2009 by Noora Staf. View Comments