Ad Targeting in Today’s and Tomorrow’s Web – Interview with Teemu Neiglick by Petrus Pennanen

Rain is falling in the quiet Helsinki harbour on a bleak Thursday afternoon. The offices of engagement agency Toinen are right on the pier, occupied by luxury yachts in sunnier times. The funky and colourful Toinen office is buzzing with productivity and the founding partner Teemu is running through his ten or so daily meetingsRead more…

Posted in Blog, 21 May 2008 by Noora Staf. View Comments

Leiki Focus Connects Catalogs to Content with Fonecta and Talentum

In early 2008 Fonecta integrated its Inoa company directory, containing approx. 400.000 company titles in Finland, with the Leiki Focus content discovery engine to launch Leiki’s new advertising model. This system is the first in the market to enable automatic contextual linking of products from catalogs next to any relevant online content. The system allowsRead more…

Posted in Customer Cases, 21 May 2008 by Noora Staf. View Comments

Leiki in the news: Talentum launches targeted ad network

Leiki’s ad targeting on Talentum news sites is featured in an article in a major Finnish marketing journal Markkinointi & Mainonta. Described as one of the first content based ad targeting systems in Europe, the advertisements are targeted to the right context based on the individual articles. The technology behind this is a “Finnish innovation”Read more…

Posted in Blog, News, 15 May 2008 by Noora Staf. View Comments