Winning the battle for eyeballs
On the latest issue of Qpass newsletter Leiki CEO Petrus Pennanen is interviewed on the role of personalisation in increasing the uptake of services by mobile operators and content portals. Pennanen accounts that personalisation indeed provides demonstrable commercial advantages, such as increased ARPU. “To be genuinely useful and valuable content has to be relevant toRead more…
Posted in Blog, 28 April 2006 by Noora Staf. View CommentsLeading Japanese newspaper features Leiki
Leiki’s unique technology is breaking into mainstream in Japan. A recent issue of the largest business newspaper Nikkei Business Daily features an interview of Leiki CEO and founder Petrus Pennanen. The article highlights how Leiki’s ontological personalisation has succeeded in increasing content portals’ number of users by learning the customers’ interests, resulting with considerably higherRead more…
Posted in Blog, 3 April 2006 by Noora Staf. View CommentsRecent Posts
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