What is Leiki?
Leiki provides market leading solutions for Content Discovery and Data on Audiences and Content.
Our customers are publishers, retailers and advertisers who want to:
Show their visitors relevant content across sites, automatically on each page.
Understand user interests and increase advertising income with dynamic segments.
Maximise traffic and revenues with intelligent content discovery and ad targeting.
Latest blog posts
Leiki SmartSegments are intelligent audience segments you can’t find anywhere else – now available in Finland! We can easily create new segments tailored to advertiser’s precise campaign needs. Do you have a specific audience you’d like to reach? Write below...
We’re happy to see advertisers finding our unique semantic segments – and the results are remarkable! Hotel chain’s programmatic ad campaign using our ‘Families with children’ audience on Adform received a 2,19% CTR.
Come meet Leiki this week at Mobile World Congress in Barcelona! Contact us to book a meeting or drop by at the Team Finland stand in Hall 5F where we’ll be showcasing our Smart Services.
On mobile screens the space is limited – usability and content plays a key role in a news app! When there’s a rich content selection and it’s easy to find interesting stories, the app is certain to have more value to the user.
Leiki is launching today new advanced semantic audience segments. Now advertisers can target their online ads to user groups who have shown interest in precise topics and product categories the advertisers care about.
As a company working on the cutting-edge of semantic technology, we take just as much pride in providing the highest level of behavioral recommendations as we do on providing complete privacy to the end-users.
Come meet Leiki at Media Honeypot in Helsinki on Feb 9th. Contact us to book a meeting or drop by at our stand where we’ll be showcasing our Smart Services!
Want to build international business in an exciting market? Come work at Leiki! Right now we are looking for a new Business Development Manager for our Helsinki office to develop our adtech and audience segment business.
Bonnier Tidskrifter launches Leiki’s semantic ad targeting: “This way we can direct the right message to the right people”
Bonnier Tidskrifter announces today their new ad management system that is based on real time browsing behavior, made possible by Leiki’s Smart Services.
Dr. Petrus Pennanen
CEO & Founder
After getting a PhD in theoretical nuclear physics Petrus did a couple of years of postdoctoral research before founding Leiki and developing the core algorithms for Leiki Focus. In 2005 he was placed as a nominee for World Technology Award. Petrus enjoys meeting customers and discussing how to take their business forward. After work he likes running and music ranging from electronic to opera. You can reach Petrus on his mobile: +358 40 5020355.
Roy McDonald, MBA, A.B. (Physics)
Head of Operations USA
With education from Stanford and Harvard Roy gained extensive experience building cutting edge technology-based products and became a highly successful and innovative CEO in technology and finance. He’s passionate about team building, product innovation, and market creation. Having built and sold successful businesses and product lines to Microsoft, Logitech, Sony, and Apple he has a strong track record of forming creative, collaborative and apolitical teams. You can reach Roy on his mobile: +1 650 5541959.
After getting his degree Tomi worked as a researcher in artificial intelligence and information retrieval. He has been at Leiki for 6 years developing the IP with his team and passionately serving our customers. After years of partner dancing as a hobby he’s now also teaching it.
Marketing Director, MSc (Econ.)
Noora is in charge of Leiki’s marketing and has key role in the office administration. She finished her degree in Sweden and started her marketing career in the world of fishing tackle in Ireland. In addition to making sure everything runs smoothly at Leiki and with our partners, Noora is also passionate about dance & travel, runs a popular blog combining those subjects and is an active member of the local Brazilian Zouk community.