What is Leiki?
Leiki provides market leading solutions for Content Discovery and Data on Audiences and Content. Our customers are publishers, retailers and advertisers who want to
Latest blog posts
Leiki starts a broad new international data co-operation with Aller Media
Aller Media has announced today its new service for targeted advertising based on detailed customer and target group data. Using Leiki’s unique SmartSegments semantic audience creation tool, Aller is excited to offer the most precise and most enriched target groups on...SmartTrends a smash hit at Slush 15
Last week Leiki took part in the hottest technology and startup conference in Northern Europe, Slush 2015. On our stand we premiered new SmartTrends real-time tracking of interests of the Finnish population. We were very happy to notice our unique technology gathering...Leiki in the news: “The door is open to the US ad market”
Leiki CEO and founder Petrus Pennanen was interviewed on his recent visit to New York about the growing demand for Leiki’s services from US customers. In today’s Kauppalehti, the leading Finnish business daily, you can find a full-page story about Leiki’s success in...Do Apple users prefer Zombies?! Leiki showcases interest analysis at Slush 2015
Come meet Leiki at Slush 2015 in Helsinki Expo Centre on Wednesday November 11. Leiki will premier snippets of our groundbreaking Consumer Insight report. At our booth on Wednesday Nov 11 you see live tracking of the top interests in Finland. The live tracking is done...Wanted: Business Development Manager / Director
Want to build international business in an exciting market? Not afraid to pick up the phone? Come work at Leiki! We’re a profitable and growing software company that offers intelligent solutions to a wide array of top media & retail companies around the world....Leiki and Aller offer enriched target segment data to all online ad campaigns
Major Nordic publisher Aller Media has recently launched a brand new data sales model, where media agencies can purchase data on purchase intent target segments for their advertising campaigns to be used also in other media networks than Aller Media’s own. This...Self-service access to Leiki SmartProfiles API now available
Leiki now offers its uniquely capable content analysis service, Leiki SmartProfiles, on the world’s biggest API marketplace, Mashape. This is allows easy self-service access to Leiki’s ground breaking technology at any time. Click here to order your key to Leiki...Wanted: Ontology Specialist / Developer
Make Your Mark on the Online Future. Leiki is seeking an Ontology Specialist / Developer for our Helsinki office (part-time employment). We are interested in candidates with background in language or information technology. Best fitting candidate will participate in...Case Study: Leiki Smart Services increase customer flow significantly at Alma Media
We at Leiki have a special knack for content discovery. Working with everybody from international industry giants and small local start-ups, we are proud to offer solutions that make content discovery easier for the users. Today we’d like to present how we bring...People
Dr. Petrus Pennanen
CEO & Founder
After getting a PhD in theoretical nuclear physics Petrus did a couple of years of postdoctoral research before founding Leiki and developing the core algorithms for Leiki Focus. In 2005 he was placed as a nominee for World Technology Award. Petrus enjoys meeting customers and discussing how to take their business forward. After work he likes running and music ranging from electronic to opera.
Roy McDonald, MBA, A.B. (Physics)
Head of Operations USA
With education from Stanford and Harvard Roy gained extensive experience building cutting edge technology-based products and became a highly successful and innovative CEO in technology and finance. He’s passionate about team building, product innovation, and market creation. Having built and sold successful businesses and product lines to Microsoft, Logitech, Sony, and Apple he has a strong track record of forming creative, collaborative and apolitical teams.
Tomi Päiväniemi
CTO, MSc
After getting his degree Tomi worked as a researcher in artificial intelligence and information retrieval. He has been at Leiki for 6 years developing the IP with his team and passionately serving our customers. After years of partner dancing as a hobby he’s now also teaching it.
Noora Staf
Marketing Director, MSc (Econ.)
Noora is in charge of Leiki’s marketing and has key role in the office administration. She finished her degree in Sweden and started her marketing career in the world of fishing tackle in Ireland. In addition to making sure everything runs smoothly at Leiki and with our partners, Noora is also passionate about dance & travel, runs a popular blog combining those subjects and is an active member of the local Brazilian Zouk community.
Contact Us
Helsinki headquarters
Phone: +358 201 556055
Fax: +358 201 556056
Email: info@leiki.com
Mailing address: (Click here for a map)
Leiki Oy
Pohj. Makasiinikatu 7 A 4
00130 Helsinki, Finland
>> Full contact info
Leiki Americas
Phone: +1 650 5541959
San Mateo, CA
USA










