What is Leiki?
Leiki provides market leading solutions for Content Discovery and Data on Audiences and Content.
Our customers are publishers, retailers and advertisers who want to:
Show their visitors relevant content across sites, automatically on each page.
Understand user interests and increase advertising income with dynamic segments.
Maximise traffic and revenues with intelligent content discovery and ad targeting.
Latest blog posts
Want to do something interesting? Tired of working in a boring software project you don’t really care about? Come work at Leiki! We are looking for a Senior Java Developer.
How do Apple and Android users differ? You might have heard of stereotypes associated with a particular device, but now we can look into the actual differences in people’s behavior in this edition of the Leiki Consumer Insight Report.
Stampen Media Group Offers Unique Target Groups with Leiki SmartSegments
Stampen Media Group, one of the largest media-houses in Scandinavia has partnered with Leiki to offer the most unique and accurate interest-based target groups on the Swedish market.
Aller Media has announced today its new service for targeted advertising based on detailed customer and target group data. Using Leiki’s unique SmartSegments semantic audience creation tool, Aller is excited to offer the most precise and most enriched target groups on...
Last week Leiki took part in the hottest technology and startup conference in Northern Europe, Slush 2015. On our stand we premiered new SmartTrends real-time tracking of interests of the Finnish population. We were very happy to notice our unique technology gathering...
Leiki CEO and founder Petrus Pennanen was interviewed on his recent visit to New York about the growing demand for Leiki’s services from US customers. In today’s Kauppalehti, the leading Finnish business daily, you can find a full-page story about Leiki’s success in...
Come meet Leiki at Slush 2015 in Helsinki Expo Centre on Wednesday November 11. Leiki will premier snippets of our groundbreaking Consumer Insight report. At our booth on Wednesday Nov 11 you see live tracking of the top interests in Finland. The live tracking is done...
Want to build international business in an exciting market? Not afraid to pick up the phone? Come work at Leiki! We’re a profitable and growing software company that offers intelligent solutions to a wide array of top media & retail companies around the world....
Major Nordic publisher Aller Media has recently launched a brand new data sales model, where media agencies can purchase data on purchase intent target segments for their advertising campaigns to be used also in other media networks than Aller Media’s own. This...
Dr. Petrus Pennanen
CEO & Founder
After getting a PhD in theoretical nuclear physics Petrus did a couple of years of postdoctoral research before founding Leiki and developing the core algorithms for Leiki Focus. In 2005 he was placed as a nominee for World Technology Award. Petrus enjoys meeting customers and discussing how to take their business forward. After work he likes running and music ranging from electronic to opera. You can reach Petrus on his mobile: +358 40 5020355.
Roy McDonald, MBA, A.B. (Physics)
Head of Operations USA
With education from Stanford and Harvard Roy gained extensive experience building cutting edge technology-based products and became a highly successful and innovative CEO in technology and finance. He’s passionate about team building, product innovation, and market creation. Having built and sold successful businesses and product lines to Microsoft, Logitech, Sony, and Apple he has a strong track record of forming creative, collaborative and apolitical teams. You can reach Roy on his mobile: +1 650 5541959.
After getting his degree Tomi worked as a researcher in artificial intelligence and information retrieval. He has been at Leiki for 6 years developing the IP with his team and passionately serving our customers. After years of partner dancing as a hobby he’s now also teaching it.
Marketing Director, MSc (Econ.)
Noora is in charge of Leiki’s marketing and has key role in the office administration. She finished her degree in Sweden and started her marketing career in the world of fishing tackle in Ireland. In addition to making sure everything runs smoothly at Leiki and with our partners, Noora is also passionate about dance & travel, runs a popular blog combining those subjects and is an active member of the local Brazilian Zouk community.